Malaika Arora throws open the “Gillette Mach3 30 Day Challenge”

Bollywood Beauty Malaika Arora throws open the “Gillette Mach3 30 Day Challenge”


Actor Dino Morea and sportsman Ritwik Bhattcharya take up the exigent “Gillette Mach3 30 Day challenge”

Gillette Mach 3 re-introduced at an even more affordable rate of Rs 99 * to boost the challenge

Mumbai, 27th October, 2010: Would you say no to a gorgeous woman? Probably not…. In an exciting development, ravishing Malaika Arora Khan has thrown open the “Gillette Mach3 30 Day Challenge” to actor & entrepreneur Dino Morea and sports star Ritwik Bhattacharya. The lady challenged the two stalwarts to a contest where they will be presented with a range of different products in a Challenger Kit to see which product will provide them with comfort and quality even on Day 30….



This one of a kind challenge will have the following rules. Each of the men will be expected to follow these rules religiously for the next 30 days…..

• It is Mandatory that the contestant use the products in the bag at least once everyday
• No product can be refilled/ recharged/ substituted or replaced
• Each daily usage should last around 10-15 minutes



To further boost the challenge across the country, Gillette has re-introduced the Gillette Mach 3 razor at an even more affordable rate of Rs 99*. To lay bedrock to their claim of the same shave with the same blade even on day 30, Gillette Mach 3 will also be one of the products competing in the challenge.

Commenting on the unique challenge, Sharat Verma, Marketing Manager, Gillette India Limited said, “Gillette has always believed in enabling men to look and feel their best and the re-launch of the Gillette Mach3 razor at Rs 99 is a step in that direction. Our innovative products are backed by excellent research and technology that provides consumers the chance to use a premium shaving product at an affordable price. The Gillette Mach 3 30 Day challenge is yet another unique initiative to strengthen the claim that Gillette Mach 3 provides a superior quality and comfortable shave even on Day Thirty. We are happy and excited to see how the challenge shapes up and are confident that Gillette Mach 3 will give strong competition to other products.”

On hosting the 30 days challenge, Actress Malaika Arora said, “The 30 day challenge is a distinctive contest that allows products to compete with each other. The challenger kits consist of an array of products, which will compete very closely with the other to determine the winner. Each product needs to ensure the same standard of performance through the challenge period. I am quite excited to throw open this, one of a kind challenge and anxious to see which product is able to provide consistent quality and satisfaction till Day Thirty.”



Accepting the challenge actor Dino Morea commented, “This is the first time in my life I have ever participated in such a unique challenge that brings out a product as a winner and not the contestant. The exciting part of this challenge is to determine a product that can provide quality and comfort even on the thirtieth day as it did on the first day. I took up the challenge because am really keen to see which product ends up as the winner. Of course, it is hard to resist a challenge from such a lovely lady as well.”

Sportsman Ritwik Bhattacharya said, “As a sportsperson we fight hard to be the clear winner. I was intrigued when this challenge was put forth to me to determine a product that provides satisfaction and comfort over the contest period as it did on the first day. Of course, I just couldn’t resist being a part of it.”

The beautiful actress will also be monitoring the contest closely to make sure that the participants follow the rules & regulations religiously…Both, Dino Morea and Ritwik Bhattacharya will be under strict scrutiny to ensure that the best product wins.

Get a chance to have dinner with Malaika Arora: Gillette has also thrown open the Gillette Mach3 30 Day Challenge to its consumers. All they have to do is follow http://www.twitter.com/gilletteindia on Twitter and chronicle their Mach330 day challenge. The most interesting story will get a chance to have dinner with Malaika Arora at the end of 30 Days.

About Gillette

Gillette India Limited (GIL) is one of India's well-known FMCG Companies that has in its portfolio GILLETTE MACH 3 TURBO, ORAL-B and DURACELL - world's leading brands and has carved a reputation for delivering high quality, value-added products to meet the needs of consumers.

COMPANY HISTORY:

Incorporated in the year 1985 as Indian Shaving Products Limited, now Gillette India Limited, its products speak for themselves. The company is always been known for the strength of its brands, and always continues to penetrate deeper into the hearts of Indian Consumers.
About Gillette Mach3

The Gillette Mach3 is a line of razors produced by Gillette. The three blade design is marketed by Gillette as allowing a shave with fewer strokes, thereby reducing irritation.

It is a revolutionary new triple-blade shaving system for a close shave ever in fewer strokes - with less irritation. 3 Blades ... specially positioned to extend gradually closer to your beard, to shave you progressively closer in a single stroke.